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Keeping Babies Safe – Useful Information and ICON / Dadpad

Need to know guides on keeping babies safe – your guidance and information to support your work with parents

Advice and guidance for families can be found in the NSPCC Handle with care guide which covers:

  • Keeping your cool
  • How babies like to be held
  • Copying with crying
  • Where to get help
  • Nappy Sacks

Did you know that parents are being warned about the dangers of babies suffocating or choking on nappy sacks? A new leaflet on nappy sack safety is also available.

Being a new dad is an amazing experience

But it’s also exhausting. It’s something no-one can prepare you for. And at the end of a long day, there’s nothing more satisfying than to collapse on the sofa.

And that’s where we need to stop you! More than 130 babies die in the UK every year as a result of unsafe sleeping. For more advice click on this link –

You can also watch this short clip now – 




Abusive Head Trauma (AHT), previously known as Shaken Baby Syndrome, is a devastating form of child abuse.

The ICON Programme is a preventative programme, based around helping parents cope with a crying baby. The word ‘ICON’ represents the following message:

I – Infant crying is normal

C – Comforting methods can sometimes soothe the baby

O – It’s OK to walk away

N – Never, ever shake a baby

ICON Launch Event

On 18th November 2020 a virtual launch event was held to share the key messages from ICON and let professionals know about the programme and how it can prevent babies from suffering abusive head trauma. 

This event was attended by a multi-agency audience and can now be viewed using the links below. The presentation has been split into Part 1 and Part 2 and these are designed to be watched consecutively.

If you are watching this on your own please make sure you look after yourself and take regular breaks if you need to. Please contact your line manager if  your require support. If you are watching this with your team please also share this self care message with your colleagues before watching both parts.

ICON Launch Part 1

ICON Launch Part 2


Further ICON Information:

ICON Leaflet for Parents
ICON Poster
ICON A3 Poster
ICON Poster -explained
ICON Factsheet

ICON 7 minute briefing FINAL
Link to the ICON Website

ICON Newsletters

ICON Newsletter September 2020






What is the DadPad?

It’s the essential guide for new dads, developed with the NHS.

How does it Benefit parents?
As a new dad you will feel excited, but you may also feel left out, unsure or overwhelmed. The DadPad can help by giving you the knowledge and practical skills that you need.  The resource will support you and your partner to give your baby the best possible start in life. Dadpad is a free app (for those living in West Sussex) and includes information on

  • The Midwifery Service and Health Visiting team
  • Feeding your baby
  • Safer sleeping
  • Holding your baby
  • Cleaning your baby
  • Getting to know your baby
  • Home safety
  • Support available
  • Child development
  • Parenting advice and support
  • First Aid

To visit the main Dadpad page click on the link below:

Take me to the Dadpad website 

Dadpad is now live! 

To access Dadpad for free, simply download the app using Google Play  or similar app store (search Dadpad) and enter your West Sussex postcode.