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Keeping Babies Safe – Useful Information and ICON

Need to know guides on keeping babies safe – your guidance and information to support your work with parents

Advice and guidance for families can be found in the NSPCC Handle with care guide which covers:

  • Keeping your cool
  • How babies like to be held
  • Copying with crying
  • Where to get help
  • Nappy Sacks

Did you know that parents are being warned about the dangers of babies suffocating or choking on nappy sacks? A new leaflet on nappy sack safety is also available.


Abusive Head Trauma (AHT), previously known as Shaken Baby Syndrome, is a devastating form of child abuse.

The ICON Programme is a preventative programme, based around helping parents cope with a crying baby. The word ‘ICON’ represents the following message:

I – Infant crying is normal

C – Comforting methods can sometimes soothe the baby

O – It’s OK to walk away

N – Never, ever shake a baby

Further ICON Information:

ICON Leaflet for Parents
ICON Poster
ICON A3 Poster
ICON Poster -explained
ICON Factsheet
Link to the ICON Website


ICON Newsletters

ICON Newsletter September 2020