Toggle Contrast


Abusive Head Trauma (AHT), previously known as Shaken Baby Syndrome, is a devastating form of child abuse.

The ICON Programme is a preventative programme, based around helping parents cope with a crying baby. The word ‘ICON’ represents the following message:

I Infant crying is normal

C Comforting methods can sometimes soothe the baby

O – It’s OK to walk away

N Never, ever shake a baby

ICON Launch Event

On 18th November 2020 a virtual launch event was held to share the key messages from ICON and let professionals know about the programme and how it can prevent babies from suffering abusive head trauma.

This event was attended by a multi-agency audience and can now be viewed using the links below. The presentation has been split into Part 1 and Part 2 and these are designed to be watched consecutively.

If you are watching this on your own please make sure you look after yourself and take regular breaks if you need to. Please contact your line manager if  your require support. If you are watching this with your team please also share this self care message with your colleagues before watching both parts.

ICON Launch Part 1

ICON Launch Part 2

Further ICON Information:


To visit the ICON website simply point your camera at the QR code below using your QR scanner app

ICON website QR Code

ICON Newsletters

ICON Newsletter September 2020