New campaign to protect children launched as tougher restrictions come into effect
As further pandemic restrictions take effect in England, the Home Office has joined forces with charities including the NSPCC, Barnardo’s and The Children’s Society to launch a new campaign to protect victims of child abuse.
The month-long campaign, ‘Something’s Not Right’, encourages young people to recognise different forms of abuse, report it and get help.
The campaign will see animated adverts aimed at secondary school pupils aged 13+, running across Instagram, Snapchat and Facebook. Young people will be directed to a dedicated page on the NSPCC service Childline where they can access information and seek support.