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Keeping babies safe – Useful Information and ICON

For guidance and information to support your work with parents

Need to know guides on keeping babies safe

Advice and guidance for families can be found in the NSPCC Handle with care guide

  • keeping your cool
  • how babies like to be held
  • copying with crying
  • where to get help

Nappy Sacks

Did you know that parents are being warned about the dangers of babies suffocating or choking on nappy sacks? A new leaflet on nappy sack safety is also available


Abusive Head Trauma (AHT), previously known as Shaken Baby Syndrome, is a devastating form of child abuse.

The ICON Programme is a preventative programme, based around helping parents cope with a crying baby.  The word ‘ICON’ represents the following message:

I – Infant crying is normal

C – Comforting methods can sometimes soothe the baby

O – It’s OK to walk away

N – Never, ever shake a baby


Further ICON Information